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INSPIRATION
A meticulously crafted approach to discovering India’s indigenous treasures. Draw inspiration from products, people, places, philosophy and much more.
Culturally Rooted
India is way beyond cows, caste, curry, or even Slumdog Millionaire. The year is 2020 and frankly, these ideas are overdone and outdated. Which is why we’ve hand-picked brands, stories and ideas that pay homage to India’s 5000-year-old life-positive civilisational legacy. Ready to be amazed?
Culturally Rooted
India is way beyond cows, caste, curry or Slumdog Millionaire. We’re passionate about de-colonising narratives, about staying true to our roots. Our brands, stories and ideas pay homage to India’s 7000-year-old civilisational legacy. Come for the ideas, stay for the perspective.